Freya's Cupcakes Get the Workbook, $39

Baker's Workbook: How to Sell Out using Meta Ads

Baker's Workbook: How to Sell Out using Meta Ads

  • check Real ad examples you can copy
  • check 15 plug-and-play scripts
  • check Three campaigns with real results
  • check 70+ pages of content and worksheets

If you bake in batches and sell in boxes 🍩🍪🧁🥯🥐 and still have capacity for more customers, this workbook hands you the exact ad scripts and exercises we used ourselves to sell out within 2-3 days of launching ads.
Baker's Workbook: How to Sell Out using Meta Ads

Baker's Workbook: How to Sell Out using Meta Ads

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Is this for you?

01

You're a batch baker

You bake and sell products like: Cupcakes 🧁 Cookies 🍪 Donus 🍩 Other Boxed Pastries 🥐

02

You could bake more boxes than you're currently selling

There's spare capacity in the kitchen. This workbook gives you the step by step to get more sales on Day 1.

03

You've priced your boxes already

You are already making a profit and understand your margins and pricing.

04

You've spent on ads before but it didn't work

You've boosted a post or run something before, and it didn't work.

Do not buy this workbook if:

  • You take custom, one-off commissions. Our workbook is built for repeatable batch products.
  • Our workbook is the strategy, thinking and examples you can copy to get the sales. Not a technical "How to set-up ads in facebook"
  • Skip if you want someone to run the ads for you

What you will get from this workbook?

A real case study - the exact scripts, budgets and campaign breakdowns, you can adapt or copy for your brand.

01

15 Ad Scripts, Ready to Fill In

Written as fill-in-the-blanks. Five top of funnel, the rest split across objections and closers.

02

The Five-Shot List

What to film, in what order, so fifteen ads stop feeling like a mountain.

03

Working Out Your Budget and CPA

A number that's yours rather than ours, calculated from your own gross profit, so you can run ads without loosing sleep.

04

Three Real Campaigns we Ran - Wins and Losses

Christmas, Valentine's and the Australia Day campaign. The ads, what it cost, and what we learned.

05

The Process for Generating Sales Consistently

How to read your own ad account so you know what to do next, and how to optimise for better results.

Free bonus, included with the workbook

Our complete ad library.

As a bonus, you get the complete list of every ad and image we ran, with the sales, CPA, hook rate and hold rate next to each one. Copy the winners one to one, and see exactly what worked and what didn't.

VideoSalesCPAHook rateHold rate
Sales22 CPA$9.90 Hook rate42%Hold rate33%
Sales14 CPA$16.00 Hook rate31%Hold rate21%
Sales5 CPA$6.00 Hook rate39%Hold rate29%
Sales0 CPA— Hook rate47%Hold rate9%

A Case Study With Real Numbers - And Losses

We spent

$790

→

We made

$3,128.93

+89new customers on the list, who we can sell to again through our email list.

The profit paid for itself, even with one campaign that lost us money. The customer list is the part that keeps paying. Every campaign since then starts with 89 people who have already bought from us once.

Still Unsure? Read Our Preview For Free

The free preview shows you every section in the book, the tone we write in, and a few pages left fully unblurred so you can judge the real thing.

  • The full contents, part by part
  • One page of Valentine's campaign numbers
  • Why the Pixel comes before you spend a dollar
  • The honest limits of what an ad can fix

Free · 19 pages · No card needed

Who's behind this

Everything here comes from a real bakery serving our own community.

I'm Szymon. I've spent my career in conversion optimisation and paid advertising, running experiments and ad accounts for brands where half a percent is real money.

I ran my own agency from 2019, helped launch a second one, and now I work as a marketing lead at Australia's largest not-for profit, with my free time spent working for clients in the US and the UK.

Freya is the bakes. I do the marketing. We started Freya's Cupcakes to test whether the methods I use for large brands would hold for a small one.

We did the product research, set the pricing, built the site, filmed the ads, packed the boxes and drove the deliveries.

Everything in this workbook came out of that. Every screenshot is our own account.

Every video is one we filmed and paid to run.

Our Entire Marketing System for Bakers

Each one covers a stage of the same system. You can buy the full workbook at a discount!

Workbook 3

CRO & Website Optimisation

The page that gets orders. Before & After how we 2x our conversion rates. Structure, trust, objections, and a 24-check audit of your own product page.

View

Workbook 4 · you're here

Meta Ads

Orders on demand. The scripts, the videos, the budgets, and three real campaign case studies with the ad library.

Get it

Everything people ask before buying.

Yes, and we'd recommend it for your first three. The scripts are written as fill-in-the-blanks, so you drop in your product, your suburbs and your deadline. The shot list tells you what to film in what order. Once your own data starts coming in, the workbook shows you how to build off it.

For the last two seconds of the ad, yes, and it's worth it. The final shot is the person who baked the product delivering the call to action. That one shot is what separates you from every faceless brand running the same offer.

A phone. Every ad in the library was filmed vertically on a phone and edited in CapCut, which is free. Our best performing ad ran 11 seconds.

Fifteen, and the workbook walks you through writing all of them. Five top of funnel, and the rest split across objections and closers. It sounds like a lot until you realise they share the same five shots.

Every video we ran across all three campaigns, with a link to watch each one, the sales it produced, its cost per order, its hook rate and its hold rate. Winners and losers are both in there, so you can see the full range rather than one cherry-picked screenshot.

Getting started

We would reccomend you to do some online reserach to see how to set-up ads and your ad account on Meta. If you are comfortable with the technical set-up, you can start with our workbook.

It shows you what to have in place and why the Pixel matters more than most people think. The click-by-click setup is free on YouTube, ten seconds away. We spend the pages on the decisions instead.

Yes. You need somewhere that takes orders. If your setup is DMs and a spreadsheet, the ads may have mixed results.

The workbook shows you how to calculate that from your own gross profit, so the number feels safe, while not making it feel like gambling.

About a week of evenings if you do the exercises properly. The creative section is the longest, because you'll be writing and shooting ~15 ads.

Whether it fits your business

Probably not, and it's worth saying plainly. This system is built for products you make the same way every time and sell in multiples, like a box, a dozen, an assortment. A custom cake is priced and sold as a one-off before you've made anything, which is a different business with different math. If that's you, the principles won't hurt, but its less likely to work. This is for cupcakes, cookies, doughnuts, mini pies, muffins, eclairs and anything that goes in a box.

That is a great problem to have! When scaling a business, its always a supply and demand problem. When you reach a demand problem, revisit this to see if it could help you grow bigger.

Then the visual desire has to be built before an ad can carry it. This is where the product reserach and development workbook comes in. There's a worked example on exactly how to make desirable product, and how to be confident that it will sell.

Yes. The strongest ad we ran was built around naming a suburb, which works in any market where people order local. The campaign structure and the numbers are platform-level, so they carry across countries.

Part 1 covers the Andromeda shift and what it changed about targeting. The workbook is built on the parts that stay put: your cost ceiling, your creative, and how to read your own account. Button positions move. Arithmetic doesn't.

The product itself

It's 77 pages, 15 scripts, three campaigns pulled apart and the full ad library. What you get is the thinking, the $1,500 you save on testing ads, and 10+ years with millions of dollars generated by me in other industries.

No. It's a fillable PDF you work through with a keyboard or a pen, plus the ad library spreadsheet. Built to be revisited, with a page in the back telling you which section to reopen when frequency climbs or orders outrun your kitchen.

Yes. Every exercise has room to write in, on screen or on paper.

Instant download after checkout, plus an email with the link so you can come back to it.

Buy this one if the ads are your bottleneck and everything else is working. Buy the bundle if you're building the whole thing from scratch, since it comes as one continuous workbook. If you buy this one and want the rest later, we take the $29 off the bundle price.

Yes - if the digital download is updated or improved, buyers get the new version.

We have done our best to show you exactly what is in the workbook. If you are unsure about the purchase, please have a look at the free preview. We will not be processing refunds as there is no way for us to take back a digital download.

We're building out a community and coaching program - stay tuned if that's something you'd like.

We already paid for the testing.

Three campaigns, tens of ads tested using our own money. What came out of it is fifteen scripts, one video worth copying frame by frame, and a very clear picture of what a wasted $233 looks like.

All of it is $29, with the ad library included.

Get the Workbook

Instant download · Fillable PDF · 77 pages · Ad library included · Yours to keep